Brand Personality in Independent Pharmacies

Kose I. I. , GÜNEŞ G. , ÖZÇELİKAY G.

MARMARA PHARMACEUTICAL JOURNAL, cilt.19, ss.238-245, 2015 (ESCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 19 Konu: 3
  • Basım Tarihi: 2015
  • Doi Numarası: 10.12991/mpj.2015190369214
  • Dergi Adı: MARMARA PHARMACEUTICAL JOURNAL
  • Sayfa Sayıları: ss.238-245

Özet

In this thesis, functions of brand personalities are evaluated separately in order to determine the brand personalities of the pharmacies located in the city center of Ankara.