THE ROLE OF OPINION LEADERS WITHIN THE CONTEXT OF PURCHASING HERBAL PRODUCTS FOR HEALTH


GÜLERARSLAN A., YILMAZ M. B., KESKİN YILMAZ Y.

Proceedings of 2nd Business Management Conference, Madrid, Spain, 6 October - 09 November 2015, vol.1, pp.57-70

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • Doi Number: 10.20472/bmc.2015.002.005
  • City: Madrid
  • Country: Spain
  • Page Numbers: pp.57-70
  • Inonu University Affiliated: Yes