The Presentation of Reading Habit in the Propaganda Posters Shaped during the Chinese Culture Revolution in the People's Republic of China

Gazi M. A. , ÇAKI C. , Gulada M. O. , Caki G.

TURKISH LIBRARIANSHIP, vol.34, no.3, pp.406-431, 2020 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 34 Issue: 3
  • Publication Date: 2020
  • Doi Number: 10.24146/tk.778685
  • Title of Journal : TURKISH LIBRARIANSHIP
  • Page Numbers: pp.406-431


The Chinese Cultural Revolution (CCR), which took place between 1966-1976, engraved in the social and cultural life of the People's Republic of China (PRC). Publications believed to harm the Chinese Communist Revolution and Mao's leadership cult were destroyed. In the revolution where the Red Guards were at the forefront, libraries and universities were attacked and the publications representing the "old society" were burned. Ancient and classical works were banned in the country and publications promoting the revolution were brought to the fore. In addition, the Chinese people were encouraged to read Quotations from Chairman Mao Tsetung. During the revolution, posters were used as an effective propaganda tool and messages were given on the posters about what the Chinese people should read and not. It was aimed to reveal the direction of reading habit with CCR in PRC through propaganda posters in the study. 9 propaganda posters determined using the quota sample were analyzed using the semiotics method in terms of the concepts of French linguist Roland Barthes. It was stated that the Chinese people experienced a cultural struggle and this struggle could be overcome by reading publications that praise Mao and the revolution. In this way, it was revealed that it was aimed to form individuals loyal to Mao and the revolution.