Akademik Veri Yönetim Sistemi
TURKISH LIBRARIANSHIP, cilt.35, sa.2, ss.131-158, 2021 (ESCI)
Book campaign was initiated during the First World War under the leadership of the American Library Association (ALA). Propaganda posters were used effectively to ensure that the US people donated books and the US soldiers gained the reading habit as part of this campaign. Objective: In the study, it was aimed to reveal how ALA used propaganda posters to encourage masses to donate books and also to promote soldiers to read books. Method: Semiotic method, which is one of the qualitative research methods, was used in the study. Within the scope of the study, the propaganda posters used by ALA during the First World War were analyzed in the light of the semiotics model of Danish linguist Louis Hjelmslev and US linguist William Labov. Findings: The findings of the study revealed that messages that reading books is a good leisure activity for US soldiers and that donated books are used efficiently in the US military were given. Originality: There are very limited studies in the national literature on ALA's activities in this context. In the study, the activities of ALA specific to the First World War were tried to be examined comprehensively. Conclusion: In the study, it was concluded that ALA tried to form the perception of soldiers' willingness to read books through posters in the process of encouraging the US people to donate books and soldiers to read books.